Redefining Silk Elegance — The Story Behind Mysore Crepe Silk 80 GSM and Mysore Silk
For over a century, Mysore Silk has symbolised royalty, purity, and timeless craftsmanship. Manufactured exclusively by the Karnataka Silk Industries Corporation (KSIC), each Mysore Silk saree is crafted from the finest mulberry silk yarn and woven with zari containing 0.65% gold and 65% silver — making it one of India’s most luxurious fabrics.
Every piece bears a unique embroidered number as a mark of authenticity and is protected under Geographical Indication Registration (GI-11), ensuring its identity remains truly Mysorean.
On the other hand, Mysore Crepe Silk 80 GSM is a refined and lightweight alternative that captures the same lustrous look and soft drape but offers greater flexibility for daily and contemporary wear. The term 80 GSM means that every square meter of fabric weighs 80 grams, giving it a delicate, fluid feel — perfect for those who love the elegance of silk without the heavy weight of traditional weaves.
Challenges Faced by Sellers
In recent years, the silk market has witnessed a major shift. While the demand for authentic Mysore Silk continues, customers are increasingly seeking lightweight, affordable, and versatile silk options.
However, this shift has led to confusion in the market:
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Many buyers mistake Mysore Crepe Silk 80 GSM for pure KSIC Mysore Silk, unaware of the difference in zari purity and certification.
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Sellers struggle to educate consumers about the value and authenticity differences.
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The market also faces challenges in balancing quality, cost, and availability, as genuine Mysore Silk production remains limited to KSIC outlets.
This gap between consumer expectations and product clarity has created a pressing need for a reliable brand that can offer trust, transparency, and innovation in silk products.
Turaja’s Legacy: 40 Years of Weaving Trust and Tradition
For over four decades, Turaja has been at the heart of India’s silk story — bringing together artisans, weavers, and modern textile innovation to deliver fabrics that celebrate both heritage and contemporary style.
With 40 years of experience in the silk industry, Turaja has mastered the art of understanding evolving consumer needs. Our deep-rooted relationships with silk manufacturers and our expertise in fabric innovation have positioned us as one of the most trusted names in premium silk products.
Our Solution: Redefining Growth with Modern Silk Innovations
At Turaja, we recognized the growing demand for lightweight yet luxurious silk and introduced Mysore Crepe Silk 80 GSM — a perfect blend of tradition and trend.
Our version retains the rich luster and soft texture of authentic Mysore silk while being more affordable, comfortable, and suitable for modern fashion.
Here’s how Turaja is solving today’s market challenges:
Educating Buyers: Through transparency and storytelling, we help customers understand the difference between Mysore Silk and Mysore Crepe Silk — empowering them to make informed choices.
Premium Quality Assurance: Every fabric is crafted to maintain the elegance and durability that Turaja is known for.
Innovative Product Line: From traditional silks to new-age crepe innovations, Turaja continues to expand its product range to match evolving fashion sensibilities.
Heritage with Modernity: While we respect the purity of Mysore Silk, we innovate to make silk more accessible and adaptable to the next generation.
Conclusion: Tradition Meets Transformation
As silk continues to evolve, Turaja stands as the bridge between heritage and innovation. With 40 years of excellence, we’re not just preserving the royal charm of Mysore Silk — we’re redefining it for a new era through quality, education, and trust.
Whether you choose the regal Mysore Silk or the graceful Mysore Crepe Silk 80 GSM, Turaja ensures authenticity, craftsmanship, and value in every weave.
✨ Turaja — 40 Years of Silk Legacy. Infinite Stories of Elegance.