From Mysore to Bangalore — The Journey of a Saree

Karnataka's Silk Story Karnataka is the heart of India's silk industry, producing the vast majority of the nation's silk. The journey of a saree from a cocoon in Mysore to a cherished possession in a Bangalore wardrobe is a story of heritage, art, and commerce. Mysore Crepe, with its GI tag, represents the pinnacle of this craft. For the modern, tech-savvy woman in Bangalore, this saree is not just a garment; it's a piece of her home state's legacy.

Challenges in Sourcing Locally

• The Middleman Maze: The journey from weaver to customer is often convoluted, passing through multiple middlemen, which inflates the price and dilutes the connection to the artisan.

• The "Tourist Trap": Many Bangaloreans and tourists find that "authentic" silk shops are often overpriced traps, and they are unsure where to find genuine quality.

• Online vs. Offline: The Bangalore customer is busy. She values the convenience of online shopping (Turaja.com) but fears that what she sees online won't match the "touch-and-feel" quality of a real saree.

• Losing the Story: Mass production has severed the link between the product and its origin. The story of the weaver and the craft is lost.

Turaja’s Legacy: 40 Years as Bangalore's Silk Ambassador As a brand rooted in this legacy, Turaja has spent 40 years bridging the gap. We are based in the heart of Karnataka, serving our primary audience in Bangalore. We are not just retailers; we are curators of our state's finest craft. We combine the rich heritage of Mysore with the modern, digital-first convenience that the Bangalore customer expects.

Our Solution: Authentic Mysore Silk, Delivered to Your Doorstep Turaja.com is the online destination for authentic Mysore Crepe, designed for the discerning Bangalore consumer.

• Direct from the Source: We work closely with the weaving clusters, ensuring a fair price for the artisans and an authentic product for you.

• An Online "Touch-and-Feel": Our high-resolution photos, detailed video-calls, and precise descriptions (like 80 GSM) are designed to give you the confidence to buy pure silk online.

• Curated for the City: Our designs—from minimalist workwear crepes to elegant festive wear—are curated specifically for the sophisticated taste of the Bangalore woman.

• Celebrating Karnataka: When you buy from Turaja, you are supporting the local economy and the artisanal legacy of Karnataka.

Conclusion: Your City, Your Silk, Your Story You don't need to drive to Mysore to find authentic silk. Turaja brings the best of Karnataka's heritage to your Bangalore home, wrapped in 40 years of trust and delivered with modern convenience. ✨ Turaja — 40 Years of Weaving Karnataka's Pride.